Ideal Cup - Coffee Cup

We were approached by the owners of Celcius Coffee to design a 'resposible' coffee cup. The design had to be manufactured here (Wellington) and the cups had to be compatible with modern coffee machine heads.

My Role: Lead Designer
Client: Ideal Cup
Designed For: Designbrand Ltd.

David Moodie Portfolio
Armed with this brief I set about designing the Ideal Cup. We researched green plastics and suitable materials that would neither taint the flavour nor poison the drinker! The final design included vertical fins to keep fingers cool. The cup fits neatly under the heads and gives volume indicators to the barrista.
David Moodie Design
The rim is sized to accept common disposible lids but the cup also comes with its own seal-able lid. Being in-front of the band wagon (Yes- even before the Keep Cup) has lead to a string of awards, including: A Dominion Post Gold Award and a Green Ribbon from the the Ministry for the Environment!
David Moodie Design
The cup comes in a range of colours that allow customisation and the ability for organisations to brand them. They are sold all over - including at Z stations. Not bad for greeny made locally!
David Moodie Design
David Moodie Design
David Moodie Design